Roku already has over 10,000 free ad supported movies and shows so it was only a matter of time before they joined the premium subscription game.
“We’re focused on making it easy to find great entertainment of all types on the platform and adding Premium Subscriptions is a natural evolution for The Roku Channel,” said Rob Holmes, Vice President, Programming and Engagement, Roku. “As a top five channel by active account reach, The Roku Channel is already a great source for free, ad-supported entertainment and provides significant user engagement. By making it easy for users to discover, subscribe to and watch Premium Subscriptions, we believe this offering will result in increased subscriptions and user engagement for our subscription partners and an even better user experience.”
Roku will also be launching their new mobile viewing apps for both iOS and Android. This app will allow users to watch content without a Roku device and anything on the Roku Channel. You will also be able to start a video on a Roku player or Roku TV and pick up the video on your mobile device.
Roku plans to launch their premium subscriptions in 2019.
For more information please check out their press release.